About Keel & Curley Winery

Keel And Curley Sign

Keel and Curley Winery was started in spring of 2003 in the kitchen of founder and owner, Joe Keel.  Keel, a central Florida blueberry farmer, wanted to find something to do with his end of crop blueberries.  He decided blueberry wine would be interesting and dabbled with his creation in the family farm house kitchen.  He started that spring of 2003 with 10 gallons of blueberry wine.  The wine came out okay, but drinkable.  So he made 10 more gallons and it got better each time, until it turned into the unique and charming flavors that Keel & Curley is known for today.

So was the beginning of a company that produces over 20,000 cases of quality wines a year.

Keel and Curley Winery, produces three types of Blueberry wines, each with a very distinct taste.  The first is a sweet wine, the second, a semi-dry wine, and the third, a dry wine.  All three wines are made from 100% blueberries.


Fusion wines are wines that are a blend of grape wine and fruit juice; for example, Merlot or Chardonnay blended with fruit real Strawberry or Tangerine elements.  Keel and Curley winery produces seven (7) different Fusion wines.

  1. Strawberry Riesling
  2. Wild Berry Pinot Noir
  3. Tangerine Tango Zinfandel
  4. Key West – Key Lime 
  5. Sangria
  6. Peach Chardonnay
  7. Black Raspberry Merlot

Tasting Room/Gift Shop

Our passion is to craft fine wines and create quality times for our customers who visit our Tasting Room and Gift Shop. You can spend time on our beautiful, spacious deck and enjoy the county air of Eastern Hillsborough County, Florida.

Our Address:

5210 W. Thonotosassa Road

Plant City, FL 33565

Map and Directions

Retail Store Hours:

Monday – Thursday 11AM- 9PM

Friday -Saturday 10AM – 11PM

Sunday 11 AM – 7PM

Come visit us to sample some of Florida’s #1 wine and spend an enjoyable afternoon tasting, shopping or just relaxing at Keel & Curley Winery!                                                      Did You Know We Are Pet Friendly!

Where You can Find Our Wine

You can find our wine in many different locations throughout Florida. We are proud to be featured in many Publix and Total Wine & More stores. Below is a list of locations you can find our wine near you.